Welcome to the 8th edition of the Influence Insights newsletter.

The newsletter format is 3-2-1 of 3 Ideas, 2 Quotes and 1 Question.

We are hopeful you find the content valuable.

3 Ideas of Influence & Persuasion

Today we learn influence when it comes internal team and stakeholder management

1

Rewards vs Gifts

This is a season of gifting. There’s a study on gifts that I like very much. It shows how you can maximize the impact of a gift. It will make clear why the impact of a gift is bigger when it is:

Meaningful

Unexpected

Customized or Personalized

In the U.S., servers in restaurants rely heavily on tips for much of their income. This is one of their strategies to maximize tips:

Putting a mint or candy on the tray with the bill at the end of the meal. You may wonder whether this Really has any impact on tips. Well, this study found that it did.

Offering a mint or candy increased tips by: 3.3%

It’s the Principle of Reciprocity at work, which says:

People have a strong desire to give back to others who have given something to them first.

However, the researchers didn’t stop there, after merely showing the positive effect of giving something first.

They also demonstrated how the impact of a gift can be multiplied. Here is how they did it,

For another sample of guests, they had the server provide two mints per guest instead of one.

Tips now quadrupled, jumping by : 14.1%

Why? Because the gift of two mints represented a 100 percent increase: a meaningful difference.

Here is an important lesson: Meaningful is not the same as expensive. Small gifts can be meaningful, as long as they’re seen as significant by the recipient.

What about the other two amplifiers: unexpected and personalized?

Well, for a third sample of guests, the server initially put just one mint per person on the tray. However, after thanking the guests, he walked away for a few steps, but returned to the table saying: “You know what, for you nice folks..

and he put a second mint down in front of each person.

Tips now went through the roof, Soaring by: 20%

This is what the combined results look like in a graph. Quite impressive…

So remember, If you want to maximize the impact of your gift…

…see if you can make it meaningful, unexpected and customized or personalized.

2

Goal Setting in the year 2024

Again as we enter new year, it is the time of new goal settings. Be it at the companies or personal lives, people want to set new goals.

But then what does persuasive science teaches about goal setting and how people can commit to goals and achieve them?

There is interesting studies about this,

Most people set goals on one single number such as lost 8 kgs or make sales revenue of 30% growth, conversion ration of 25%.

The other option to set goal is offer a range, such as lose by 7 to 9 kgs, Sales revenue growth by 25% to 35% and conversion ration from 22% to 30%.

Studies have shown that commitment to goals when set in range vs absolute has shown huge improvement in terms 30% more among participants.

Our mind works in possibilities vs absolute. Giving range gives us a hope and flexibility of attaining goal and helps us work towards it. Absolute number might make us think not achievable and tend to give up.

2nd study is about, committing to multiple goals vs single goal.

Here also when people were asked to focus on 3-5 goals every week for over 1 month vs 1 goal a week for a month, the results are hugely different. Multiple goals make people give up quickly and rare to achieve their goals vs focused on single goals.

Optimum goal for business setting is 3 or less.

Try this and let me know how it goes..

3

Top Most Skill Needed for 2024

Among many skills that are required to navigate in today's complex world, what would be one skill that is sure to not only help us survive but also thrive?

It is persuasion skill?

Why, you may wonder. In the today's era of AI, Sam Altman the CEO of openAI, chatGPT said, had tweeted this few weeks back,

​What this means is, the machines will become so good at persuasion. Now ofcourse, like any field there will be few humans who are experts and machines can never beat them, but what machines will achieve is 95% of ordinary people who have not invested in learning persuasion skill, machines can beat them and write more perasuaively.

This also means, manipulators have now access to AI superhuman persuasion machines and create messages that will difficult for people to recognize and fall prey.

The only way to survive and even thrive now is, acquiring the science of persuasion skills and even learn to use the machines to become expert at persuasion.

At GrowthAspire we are Gold Member with Cialdini Institute and Dr. Robert Cialdini is GodFather or Influence and psychology of persuasion.

We have exciting offers as we approach new year 2024.

Reply to this mail or visit Become Ethical Influence Practitioner and book a call for short demo of what is in store

Become An Expert

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2 Quotes of Others

It is more important to influence people than to impress them." - Adrian Rogers​-

Often we don’t realize that our attitude toward something has been influenced by the number of times we have been exposed to it in the past." - Robert B. Cialdini

1 Question for You

● How will you make your gifting more personalized, explict in year 2024? Share your thoughts..

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If you haven't taken Quiz.. here is one more time to take it..

Put Your Influence Skills To Test

Are Your Current Influence & Persuasion Methods Helping You With More YES or No ?...

Take this Free 5-Minute Quiz

Based on Dr. Robert Cialdini, the leading expert on Influence and Persuasion, here is a simple quiz that can help you understand your ability to recognize influence and persuasion techniques.​
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Start Quiz​

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That’s all for now!

Keep influencing ethically and share to others who may benefit from this list.

Stay tuned for details on how you can enhance your understanding of the art of influence.

ADVANCED WISHES FOR NEW YEAR 2024

Best regards,

From,

Krishna

&

GrowthAspire Academy For Cialdini Influence & Persuasion

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