Welcome to the 15th edition of the Influence Insights newsletter.

In today's newsletter you discover 3 powerful ideas all research backed that can transform your influence success at business and personal lives.

3 Ideas of Influence & Persuasion

Lets today learn how Small changes such as 1 word/question/sentence can make BIG wins possible in our persuasion effort

1

Establish Credibility By pointing disadvantages

One of the best ways to increase your trustworthiness is to openly admit the weaknesses or disadvantages associated with your proposals. It is a deceptively disarming technique.

The best salespeople increase their credibility by pointing out the disadvantages or the risks associated with their product.

Here is a salesperson selling a mutual fund in emerging markets:

I appreciate the fact that you're attracted by the fantastic returns this fund has enjoyed in the last year, but I want to tell you I wouldn't feel comfortable if I didn't warn you about the downside risks.

First, this fund could easily drop 25 to 30 percent in a bad year.

Could you sleep at night if you experienced that sort of risk?

Second, this is not a fund for short-term investors.

If you're not prepared to stay the course for at least five years, don't invest.

Finally, if you need this fund to produce a regular annual income, this is not the fund for you.

Salespeople who sell this way sell more, get many client referrals, and experience much less buyer remorse when the product doesn't perform as expected.

2

Using assertive language to get more YES

Affirmative language is most powerful way to get YES. This use the principle of consistency!

To become assertive and use words that communicate precisely what you expect to happen.

Suppose if, for example, you want an unenthusiastic worker to complete his or her report. Instead of saying:

"If you finish the report tonight, we'll all celebrate by going out for a drink."

Better to say:

"When you finish your report tonight, we'll all celebrate by going out for a drink."

If you haven't tried this, do give a try and tell us how it works!

3

Loss Aversion & Scarcity

We have been covered the power of loss aversion. Here is another story of how powerful loss aversion can be to get compliance

The researchers wanted to find the best way to word a pamphlet urging women to carry out regular breast self- examinations.

The first pamphlet they tried emphasized the negative effects of not performing a regular self-examination.

It said women who do not carry out such examinations have a decreased chance of finding a tumor while it is still treatable.

The second pamphlet stressed the positive effects of performing a regular self-examination. It said women who carry out such examinations have an increased chance of finding a tumor while it is still treatable.

The researchers found that, four months later, those women who had read the pamphlet stressing the negative consequences were much more likely to be carrying out regular self-examinations

Are you using loss aversion? If not suggest to join our webinar where we cover 5 unique case studies

2 Quotes of Others

• Once you've g ot people laug hing , they're listening and you can tell them almost anything ."
  — Herbert Gardner
• "The real messag e isn't what you say. It's what the other person remembers." — Harry Mills

1 Question for You

● What has been the most powerful principle you use to make decisions?

​Finally, Your wish is our command

What did you think of today's email? Reply to us..

Your feedback helps us create better emails for you!

• ​Loved it 🧠🧠🧠​
• ​Average 🧠🧠​
• ​It boring 🧠​

Best regards,

From,

Krishna G

GrowthAspire Academy For Cialdini Influence & Persuasion

​