Welcome to the 11th edition of the Influence Insights newsletter.

In today's newsletter you discover 3 powerful ideas all research backed that can transform your influence success at business and personal lives.

3 Ideas of Influence & Persuasion

Lets today learn how Small changes such as 1 word/question/sentence can make BIG wins possible in our persuasion effort

1

Become More Persuasive With One Word

Harvard professor Ellen Langer uncovered a word with magical powers: This is the word: Because

This is how she uncovered the power of “because”

Langer had her research assistants ask to cut in front of people waiting in line at a photocopier. These assistants used 3 different requests​

1.“Excuse me, I have five pages. May I use the Xerox machine?”

2.“Excuse me, I have five pages. May I use the Xerox machine because I’m in a rush?”

3.“May I use the Xerox machine because I have to make some copies?”

This was the response

The first option only got 60% YES vs 2nd and 3rd that used because got 94% & 93%.

The word "because" makes people 55% more likely to agree. But this was not even the most fascinating aspect of this study.

The most fascinating thing is this:

The reason that followed after the word "because" just restated the obvious

The 3rd option "because I have to make some copies" is no valid reason. But it still got 93% YES.

The researchers conclude that the word "because" triggers a persuasive response.

When we ask someone to do us a favor we will be more successful if we provide a reason.

People simply like to have reasons for what they do.” People want to act rationally...

So if you can get them to think they are acting rationally…

….the chances that they will agree to your request will increase vastly.

2

How To Close Deals With One Word

For most people, the hardest part of closing a deal is… finding the right words to present your offer.But there’s one easy way to motivate the other to say YES.

It harnesses… Loss Aversion

‘Loss aversion’ is our strong tendency to avoid losing something of value.

Research shows that our desire to avoid losing something of value...…can be twice powerful as our desire to acquire the same thing.

So, to increase your chances of closing a deal, a clever thing to do is…Stress what they have that the other will lose if they don't choose your offer.

Consider this remarkable case: Researchers aimed to encourage homeowners to reduce energy use. They approached two groups with the same prospect…

Group A: “If you insulate your home fully, you’ll save a dollar a day, every day.”

Group B: “If you fail to insulate your home fully, you’ll lose a dollar a day, every day.”

Even though it was same, 150% more homeowners chose to insulate after being told they would ‘lose’ it than gain it. (Group B).

So remember, When trying to close a deal:

-Don’t only describe what benefits would be gained.

-Be sure to stress what benefits would be lost.​

3

How salesman broke record using same sentence always

The Guinness Book of Records called Joe Girard the "world's greatest salesman." For twelve years, he was America's "number one car salesman." On average, he sold five vehicles a day, when most of his peers struggled to sell one.

Joe attributed his success to just two things: the right price and being someone customers liked to buy from. To keep in contact with his huge customer base, each month he sent his 13,000 former customers a greeting card.

While the card changed every month according to the season, the message was always the same. It read, "I like you." It seems sentimental, but Joe thought it worked. Joe understood how humans fall for flattery. Compliments increase liking and compliance

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2 Quotes of Others

• I can live for 2 months on a good compliment— Mark Twain
• "My life has been nothing but continuous persuasion." Adolf Hitler

1 Question for You

● What is your persuasion principle that you want to try this week?

Before you leave, here is an exciting *** Announcement ***

We are thrilled to announce the news that propels us to new heights of excellence!

Growthaspire Academy for Cialdini’s influence has achieved GOLD Certification from the prestigious Cialdini Training Institute, signifying our mastery and ethical application of Cialdini’s principles of persuasion

This esteemed accreditation is endorsed by none other than Dr. Cialdini himself.

So, what does this mean for you, our subscribers and customers?

1. Expertise: This recognition solidifies our commitment to excellence and showcases our profound expertise in the art of influence and persuasion.
2. Relevance: In an era where genuine connection and trust are paramount, mastering the nuances of influence is not just beneficial—it’s essential.
3. Impact: Our Gold Certification reaffirms our unwavering dedication to delivering world-class training that consistently yields measurable results for individuals and organizations alike.

We extend our heartfelt thanks to the Cialdini Institute for their trust and support, propelling us forward on this remarkable journey. Rest assured, we are more committed than ever to providing unparalleled value to our customers.

To celebrate this milestone with you, we invite you to join us for a FREE webinar where we’ll share the secrets of influence and unveil strategies that deliver significant results.

Whether you’re looking to unlock the power of persuasion or elevate your team’s performance, this is an opportunity to embark on a transformative journey together.

YES! REGISTER NOW

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Best regards,

From,

Krishna G

GrowthAspire Academy For Cialdini Influence & Persuasion