Welcome to the 1st edition of year 2024 and 9th edition the Influence Insights newsletter.

Wish you all happy new year 2024.

In today's newsletter you discover 3 powerful ideas all research backed that can transform your influence success at business and personal lives.

3 Ideas of Influence & Persuasion

Today we learn what science teaches about what we know when making decisions and how mental shortcuts works.

1

We have covered scarcity principle in earlier editions. Here is something I found interesting

The Scarcity Principle In essence, the scarcity principle says we value what is scarce. When we discover that something is scarce or may be unavailable, one of our first thoughts is that it must also be valuable.

We all love potato's. But Potatoes haven't always been a popular food staple:

In the late 1700s, the French associated potatoes with leprosy;

the Germans considered potatoes were only good as cattle fodder;

the Russian peasants believed they were poisonous.

In India, it wasn't even there.

Due to huge famine and food crisis during 1800, there was need to consume different staple.

It took the guile of Catherine the Great, the Empress of Russia, to turn this negative perception around. She ordered her men to enclose the potato fields with high fences.

Her soldiers then posted large notices throughout the countryside warning the populace not to steal potatoes. It was a brilliant psychological ploy.

As soon as the potatoes became unavailable, the scarcity principle took hold and the popularity of potatoes suddenly soared.

Think what must have gone through a Russian peasant's mind as he watched the potato fields being roped off:

"Why are they fencing off those potatoes? They must be worth a lot. Once again, the rich are keeping all the best food for themselves.

Why should we peasants be restricted to soup day in, day out?

We deserve potatoes. We need potatoes."

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2

Authority Principle: People tend to obey who are in authoritative positions

If you are business leader and experience why some of your subordinately are blindly following and not using their intelligence, here is case that gives some perspective

The respect for authority crosses all occupations.

There have been a number of commercial aircraft crashes in which the copilot believed that the pilot was in error but did not say so.

When a Korean Airlines 747 went down on August 6, 1997, over Guam killing 228 people, the National Transportation Safety Board's investigation found the crew was reluctant to question the pilot about whether a vital ground-based navigation aide — a glidescope beacon — was out of order.

Officials further suggested that Korean culture, in which subordinates are reluctant to question the decisions of superiors, may have contributed to the crash.

One Safety Board member described the relationship between the pilot and his flight crew as "autocratic."

Korean Airlines official Jung Tack Lee said that since the disaster KAL flight crews have been instructed that if the nonflying pilot's advice is ignored, then the nonflying pilot is under orders to ''aggressively take over the controls."

So, it is very important for leaders to openly tell their team members to voice their ideas in the meetings.

Best leaders that is why speak last in the meeting. Else if they speak first, many team members may not want to speak against what leader said.

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3

Commitment and Consistency: Getting One Foot in the Door

If you want large commitment from anyone or team, start with small.

Here is interesting case study

Would you agree to a request by a community worker to erect a large, ugly billboard on your front lawn with the words "Drive Carefully" in huge print?

I wouldn't.

But this was the question two researchers, Jonathan Freedman and Scott Fraser, put to two groups of California residents.

When asked, 83 percent of the first group refused to put the sign up, saying it was too large and ugly.

Yet the same researchers were able to persuade 76 percent of a second group to agree to the installation of the same "Drive Carefully" billboard in their front yards.

What did the researchers do?

A few weeks earlier, another researcher had visited members of the second group of residents to ask them to display a tiny three-inch-square sign that read ''Be a safe driver."

This seemed such an innocuous request that virtually everyone agreed, but the consequences of accepting were amazing.

Because they had first agreed to a tiny request, they were later willing to comply with a similar but much larger one

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2 Quotes of Others

• "People respond to any given proposition for one of two reasons: to gain something they do not have or to avoid losing something they now possess- Bob Stone
• Speech is power: speech is to persuade, to convert, to compel.'' Ralf Waldo Emerson

1 Question for You

● In your work and personal life, what tiny requests are you asking or committing to?

Before we end, here is an announcement about

Live webinar happening ON Friday 12, Jan 2024 at 4:30 PM

Exclusive For Business Leaders, Founders.

Discover The Science Of Using Mental Shortcuts To Motivate Others To Say YES

Register Now

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Best regards,

From,

Krishna G

GrowthAspire Academy For Cialdini Influence & Persuasion

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