Welcome to the 12th edition of the Influence Insights newsletter.

In today's newsletter you discover 3 powerful ideas all research backed that can transform your influence success at business and personal lives.

3 Ideas of Influence & Persuasion

Lets today learn how Small changes such as 1 word/question/sentence can make BIG wins possible in our persuasion effort

1

100% sales increase with this signboard

In a grocery store a unique experiment was done. They put up a sign up board "Every day Low Price" on select items. The prices of the items didn't change but the sign board were kept.

What was impact of this?

When measured, the store noticed 100% increase in sales of items!!

Why? Watch this video where Dr.Cialdini Explains..

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2

How to gain support for your idea with single word?

It happens to all of us: you have this great idea, that would help your organization move forward

Make extra profit

Work more efficiently

Get that contract signed

But then unthinkable happens. Your idea gets stuck in the organization because you can’t get the buy-in of your boss and other stakeholders

Here is one tip to move you and your organization forward. The tip is about how to phrase your opening question…I’ll give you two options

Which question would you ask?

Can you give me your opinion?

Can you give me your advice?

The wise thing to do: Ask for advice. Here is why, The word ‘opinion’ psychologically pushes your boss away from you and asks her or him to be critical,

Whereas the word ‘advice’ asks your boss to step in and become your partner in forging the idea.

If you ask for an opinion, you get a critic

If you ask for advice, you get a partner

So, remember, Ask for advice, not opinions”

3

How contrast used to persuade

A client of mine had a problem: getting approval for a new softwae system. The required sum of 11 Lakhs was well over budget. To win approval, she invoked the contrast principle.

She contrasted the 500% to 800% performance improvement the new system offered over the old software, which had cost 35 lakhs.

Her proposal was approved.​

2 Quotes of Others

• So hard to teach, so easy to deceive— Greek Stoic philosopher, on mankind
• Nothing is more costly than something given free of charge — Japanese saying

1 Question for You

● What is that decision trigger you are using to persuade ethically others?

Finally, Your wish is our command

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Best regards,

From,

Krishna G

GrowthAspire Academy For Cialdini Influence & Persuasion

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