Welcome to the 13th edition of the Influence Insights newsletter.

In today's newsletter you discover 3 powerful ideas all research backed that can transform your influence success at business and personal lives.

3 Ideas of Influence & Persuasion

Lets today learn how Small changes such as 1 word/question/sentence can make BIG wins possible in our persuasion effort

1

How often do you face this influence challenge where you cannot badmouth competitor product but still persuade your clients to see your product is superior?

I see this is common challenge for most businesses from engineering companies, pharma sales, software businesses etc.

Clients often are fine with your competitor product and your job is switch them!

Luckily there is way to do using the principle of Liking. Click below to watch video from Cialdini speaking on this

2

Danges of groupthink

Decision making is bread and butter of any senior leader. How does many senior leaders fail in the decisions? On of the critical influence that can play is social proof when not used rightly used as Conformity—Following the Crowd

Here is politics that may give some ideas..

The Bay of Pigs Fiasco

Two days after John Kennedy assumed office as President, the CIA briefed him on a plan for a clandestine army of Cuban exiles to invade Cuba. Then, for a period of eighty days, a small band of presidential advisers discussed the details. On April 17, 1961, 1,400 Cuban exiles invaded the Cuban mainland.

The attack was an absolute fiasco; nothing went right. By the third day, Castro's troops had killed or imprisoned all the invaders. When the attack failed, Kennedy was stunned. "How," he asked, "could I have been so stupid to let them go ahead?"

Irving Janis's research believes the fundamental cause of the disaster was groupthink. At the meetings preceding the invasion, all of Kennedy's advisers possessed different pieces of critical information, which, if presented, could have made Kennedy call off the invasion.

Most of the group assumed that the invasion would trigger armed uprisings by a local Cuban underground. These uprisings were crucial for the campaign's success since the invasion force of 1,400 was too small to smash the 20,000-strong Cuban army on its own.

Yet not one of Kennedy's advisers brought up the results of a secret opinion poll showing the vast majority of Cubans supported Castro.

Looking back, Kennedy's adviser Theodore Sorenson remarked, "Our meetings took place in a curious atmosphere of assumed consensus." In the key meetings, no one opposed the venture; no one proposed alternative plans. Yet Sorensen believes,

''Had one senior adviser opposed the adventure, I believe that Kennedy would have canceled it."

Or as a leader do you provide that freedom to the people in your org to express different plans?

3

Anchoring, Powerful technique to boost success

There are many techniques to influence someone’s choice. A highly practical and effective technique is anchoring:

Here is a study,

Researchers asked students to bid on a bottle of wine.

However…They were first asked to write down the last two digits of their social security number. This is what happened…The students with high final digits, like ‘89' made much higher bids on the wine than those with low final digits, like ‘11’.

They bid up to three times as much

This confirmed what Nobel prize winner Daniel Kahneman and Amos Tversky had found: When making decisions, we rely heavily on the first piece of information we receive (the anchor). Whereas for the students who made low bids, their low digits had been their anchor…

So, make when you want to provide your offers, what anchor you want to show first!!

2 Quotes of Others

• "Words, like eye g lasses, blur everything that they do not make more clear."—Joseph Joubert
• There is nothing so powerful as the rightly timed pause... Mark Twain

1 Question for You

● How you want to leverage the anchoring principle in your offer?

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Best regards,

From,

GrowthAspire Academy For Cialdini Influence & Persuasion

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